One Size Does Not Fit All

My talk will focus on

operating in the complex fashion industry – especially within lingerie we work with 30,000 variations in bras alone. I would cover opportunities and challenges (customer tastes, stock management, cash flow, seasonality)
diversification from Amazon and why you should do it
being customer-centric rather than product-centric as the winning card. I would give examples from my business where we managed to make a difference, find our USP and brand identity because of being so focussed on the customer and not “dry” product research or copying competitors within amazon. “