Catherine Cervasio

Catherine Cervasio is a business woman with experience in the areas of natural personal care (product development, consultancy and education), baby skincare, international trade, marketing and branding, spanning two decades. She is a published freelance writer across a range of sectors from business to beauty including in the Chemist Warehouse glossy magazine “House of Wellness”, The CEO Magazine and The Science of Beauty.

Catherine is most well known for developing Aromababy – the world’s first skincare brand for mother and child, to combine the use of natural and organic ingredients with neonatal research, creating a new category in retail in 1994. An early adopter of the China opportunity, hers were the first Australian products of their kind to be approved for retail sale. Coupled with more than two decades of brand heritage, Aromababy is now sought after by mothers looking for premium, trusted products.  She holds a Diploma in Aromatherapy and is a trained Infant Massage Instructor. Aromababy has been featured in media with numerous celebrity parents including John Travolta and Kelly Preston, Princess Mary and Mariska Hargitay (Law & Order)

Catherine divides her time between managing the Aromababy brand, consulting and providing educational workshops.  A dedicated and committed advocate for supporting and empowering disadvantaged women and children in the community, Catherine is passionate about sharing the benefits of natural skincare and the power of “touch.”

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