500 Hours With AI: A Seller’s Journey From Panic to Playbook

Early in 2026, Pablo realised AI had quietly wiped out most of the edge his team had spent years building. Instead of fighting it, he put 500 hours into rebuilding their entire operation around Claude: their brands and agency now run on AI agents, departments and custom tools operated by a small team. The real lesson was the opposite of what everyone expects: the tools are useless on their own, and they only produce something valuable when there is a human behind them with real experience, real scars and the context to direct them. He will walk attendees through that journey honestly, show three of the tools they built for Amazon, and explain what finally made them work. He will end with the bottleneck sellers now share: there is almost no talent that knows how to run this, and what his team decided to do about it.