Come learn about how to organize your campaign structure and profitability targets based on multi-year plans. We’ll assess which plans work best based on your goals (i.e. selling your business, running a lifestyle business, etc.) We’ll also discuss structuring your ad campaigns, groups, and keyword bidding based on two different approaches: Maximizing Sales Volume or Maximizing Profitability. You will learn about keyword isolation, best bid indicators, and performance vs discovery campaigns.