Advanced SEO Strategies to Grow Profitable Sales and Avoid Wasted Ad Spend

Most sellers focus only on the primary phrases for their product but fail to identify all of the individual keywords that make up those phrases, leaving money on the table. Finding more relevant search terms for your products provides more opportunities for indexing, organic ranking, and advertising which increase sales for the lifetime of a product on Amazon.

In this session, Amazon expert Shannon Roddy will dive deeply into a comprehensive strategy for discovering all of the unique search terms that Amazon customers use to find and purchase your product, including long-tail and low-volume search terms that can generate significant revenue at half the cost of higher search volume keywords.

Primary Learning Objectives:

• How to Identify all of the Target Terms, Differentiating Keywords, Negative Keywords, Synonyms and Alternate Keywords for your Product
• Step-by-Step process for SEO Keyword Research of all relevant terms, as well as how to Prioritize and Integrate Keywords into your listings.
• How to Utilize Advertising to Validate Relevant Keywords, Analyze the results, and re-optimize the SEO for your product listings over time.