Amazon Expert Panel - Launching Without Guesswork: Budgeting & Profitability in Amazon PPC

Most Amazon sellers launch products with unclear budgets, unrealistic expectations, or without a clear understanding of what it will actually take to reach profitability. The result is often overspending, underperformance, or stopping too early. In this session, PPC experts Igor and Madalina break down the full financial lifecycle of a product launch from estimating budgets before you spend a single dollar to tracking performance and making the right decisions once launch campaigns are live.

You will see how to estimate launch budgets based on keyword data and how to use tools to forecast CPA and model expected conversion rates. On the other side, you will learn how to track losses, monitor performance against targets, and adjust your strategy when real data does not match initial assumptions.

From pre-launch calculations to post-launch decision-making, this session will be about discussing the framework for understanding what your launch should cost, how to measure if it is working, and what needs to change to reach profitability. So you can launch with confidence, and avoid the costly mistakes most sellers make.