Amazon Is No Longer King. Or Is It?

Amazon is still the first place people search for a product, but no longer the only one: the purchase is completed on Amazon, but the decision is increasingly made elsewhere. AI and GEO (getting ChatGPT, Rufus or Google to recommend you), Amazon as a TV network, and the shift from “how much do I sell” to “how much do I earn” with agents that handle the repetitive work. Closing: five things to do on Monday.