Amazon Sellers Panel - Going Omnichannel: The Decision That Can Change Everything!

Christophe De Smet, 7 figure Amazon seller from Belgium
Michael Weisz, 7 figure Amazon seller from France

Most Amazon sellers start with one sales channel and try to expand later. But what if that approach is the limitation? In this session, two experienced founders Christophe De Smet and Michael Weisz share why they chose to build their brands as omnichannel businesses from day one – combining Amazon, DTC, and retail instead of relying on a single platform. While they share this core philosophy, their journeys took very different paths, from trade fair-driven retail expansion to performance-driven online growth and advertising.

You will hear how their sales channels have changed over time, how they use Amazon within a broader ecosystem, and what trade-offs they have faced between growth, margins, and complexity. From early decisions to current structure, they will share what actually has worked and what not so you can decide whether to stay Amazon-first or build a brand that grows beyond it.