Avoid Costly Amazon Brand Registry 2.0 Suspensions And Protect Your Intellectual Property

Amazon’s new Brand Registry 2.0 is both exciting and terrifying for its sellers.  It gives more power to brands than ever before on the platform…power that is already being felt in the form of increased seller account suspensions for copyright, trademark and patent infringements, as well as counterfeit. With these new suspensions you face possible legal action as well as losing selling privileges. In addition, they often take much longer than regular suspensions because of the need to work with the rights holder to resolve their complaint. Cynthia Stine explains your potential vulnerabilities, how to protect yourself from claims and how to fight back against those who abuse this new service.  Brand owners will learn how to protect their Intellectual Property and how to avoid making mistakes when using BR 2.0.