Connecting with Gen Z Shoppers on Amazon: The Multi-Billion Dollar Opportunity

In this session, you will learn key characteristics that define Gen Z consumers and how those attributes translate into Amazon shopping behaviors. Actionable recommendations will be provided for brands looking to refine their ecommerce strategy based on a data-driven understanding of Gen Z preferences. You will leave with a checklist of 10 impactful tips covering content optimization, advertising tactics, and customer engagement tailored to effectively target Gen Z shoppers on Amazon. Discover missed opportunities and learn how to connect with this emerging powerhouse demographic!

Learning Objectives:

1. Identify core Gen Z values and beliefs that influence shopping decisions. Understand Gen Z societal views and values as consumers. Recognize motivations around buying certain products/brands. Learn how environmental impact and corporate ethics shape purchase behavior. Identify brand characteristics and qualities that resonate most with Gen Z demographic
2. Recognize common patterns in Gen Z e-commerce behaviors on Amazon. Discover role of influencers, social commerce, and on/off platform advertising in the decision journey. Understand how Gen Z most commonly searches for products and assesses options, learn how to convert shoppers with a longer consideration period. See how star rating, reviews, product imagery/video, and badges shape choices. Recognize the importance of delivery time and competitive pricing when appealing to Gen Z
3. Implement 10 tips to optimize Amazon presence and purchasing experience for Gen Z. Tips to align brand mission, voice, and values with Gen Z preference.Recommendations for engaging content that resonates. Tactics for capitalizing on video and leveraging influencers. Best practices for visual-forward listing optimization