CRM and Personalisation: How to Manage Relationships With Our Consumers in 2020?

Our expert panel and MC will cover topics below and take questions from the floor:

  1. CRM; How are we really managing relationships with our consumers?
  • Loyalty; how are we as retailers loyal to our customers to gain their trust? is loyalty all really about discounts and repeat purchases?
  • Beyond Email; globally email use is declining, how do we communicate 1-1?
  1. Personalization; AI has been around for a while…. how are we adopting this new technology?
  • Is AI all Buzz and no results?
  • How important is AI to you?
  1. ITP; What’s a world without Cookie tracking?
  • What becomes of retargeting?
  • How do we prepare?