Everyone Can Create. So Who Will Stand Out?

From traditional retail and in-store marketing to eCommerce and now AI, the way brands connect with customers has transformed. But the principles of great branding remain the same.
Drawing on 28 years of experience in branding, packaging design and retail, Kitty Lai explores how brands can stand out in an increasingly crowded digital world. From visual sameness and AI fatigue to combining AI tools with human creativity, this session looks at how to use technology more intelligently without losing brand identity, authenticity or creative distinction.

A practical perspective on why it's not just about what you create, but how you direct it, and the experience your brand delivers.