Exploring Omnichannel - Tools and Strategies to Ensure Each Channel is Serving Your Business Best

Omnichannel commerce is a buzzword that has been thrown around in retail for the better part of a decade; however, it's most commonly discussed in the context of large retailers developing multiple ways to serve their consumer base.

In this presentation, Cody Griffin of Dr. Squatch will look at key considerations for a brand developing their own omnichannel strategy and how that strategy might differ based on the nuances of your business. He'll also take a deep dive into how Dr. Squatch, the leading men's natural personal care brand in the United States, has used this approach to grow more than 20X over the last 4 years across DTC, Retail, and Amazon.