Extend Your Brand into Brick and Mortar Channels

Far too many brands grow up on the Amazon channel, but never make the jump into brick and mortar. In this session, Emilie Canty will examine what critical steps the brand owners need to take to position their brands to traditional brick and mortar retailers that likely have never seen or heard of these brands. Emilie will examine issues such as financing terms, packaging, pricing, product positioning, and timing.