FINDING NEW MARKETS: HOW TO GO GLOBAL

Choosing to go global is one thing, but deciding which international markets to target is another. There are many factors to consider and failing to take them all into account could lead to you wasting valuable resources and missing opportunities. Michael will present utilizing a global scorecard which will help you identify which markets offer the most potential for your products/services.  The global scorecard will offer insight into what factors international digital marketers use in order gain the knowledge of finding new markets which will help you go global.