Grow Your Brand Share Consistently and Predictably Using Amazon Reports and Customer Intention Research to Win Top Keywords

Are you frustrated by spending and spending on PPC or influencer marketing and not achieving the ROAS you're looking for? It may be that your advertising is actually getting you the impressions and clicks you need, but your page is underperforming by comparison. Discover how to use the Search Query Performance Dashboard, in combination with advertising reports, and customer generated content, to consistently grow your brand share of keywords that are most likely to result in getting and retaining an Amazon's Choice Badge. By increasing your conversion rate, you maximize the value of your traffic and make every dollar count.

Primary Learning Objectives:

1. Discover the underlying data model behind the Search Query Performance Dashboard
2. Understand how Amazon's own UX design lab has evaluated customer page interactions
3. Implement actionable steps to achieve Amazon's Choice badges for your products