How Ads And Amazon Really Work – It’s All About Unit Velocity, Content, And Relevance

What are you really paying for when you buy an ad? How should you justify ad clicks or blended ACOS% that tips you below net profitability per unit? Join Chris Moe, co-founder of Cartograph, the Amazon CPG powerhouse, and self-proclaimed online advertising outsider, as he talks about how investment really should be thought about. He’ll discuss how to quantify exactly what long term ROI or traffic returns you might get, and why you should question some of the conventional wisdom about top of search oriented strategies, powered by Amazon’s new Search Term and Query Performance dashboards. Plus, why you should get out of the ad reports and focus on your content and relevant targets.