How to Audit and Manage Advertising Outcomes

If you feel helpless or ill-informed about how your PPC account is really performing, you know you need a system for measuring and managing outcomes.

In this presentation, Ritu Java will review an exhaustive 100-point checklist to evaluate the health of an advertising account, as well as share in-depth SOPs that smart agencies use on a daily, weekly, monthly and quarterly basis to measure and manage advertising outcomes.

We will also talk about an anomaly detection system so you know how things are going at all times.

Primary Learning Objectives:

1. Learn which KPIs to focus on when conducting an audit
2. What SOPs to focus on (Daily, Weekly, Monthly, Quarterly) for maximizing results
3. How to an create anomaly detection system that warns you before things go out of hand