Influencer marketing today is like Sponsored ads in 2015. Learn about this new marketing channel before it becomes mainstream. Are you tired of hearing about Influencer Media Value (IMV) and Cost Per Engagement (CPE)? Done wrong, social media marketing can create a lot of work and be a total bust. Done right, influencers can drive meaningful traffic to your products and drive higher return than PPC. In this session, an ex-Amazon expert in influencer marketing will teach you the ins and outs of this marketing channel.
• Determine which social media platform(s) to use and to what degree
• Learn to setup and manage your own influencer campaigns
• Know the effect of influencer campaigns on SEO and ad campaigns
• Measure ROI from an influencer campaign and learn how to think about claim codes
• Align influencer marketing with your broader marketing approach