All marketers face the same problem – which impact has my marketing campaign on my sales? How much would I’ve made without investing? And how much do I have to invest to reach my goals most efficiently? We not only developed a framework to measure the impact of advertising campaigns on Amazon but also a solution to optimise campaigns in realtime based on the IROAS (incremental return on ad spend) – Sounds too good to be true? Stay tuned!
- Date:October 8, 2020
- Time:11:35 am
- Event:AMA FEST UK 2020 OCTOBER