How to run your Amazon PPC in a time where advertising cost has almost doubled?

It’s no secret that PPC costs have almost doubled in a year. And the trend continues. Based on the experience of running hundreds of Amazon PPC accounts, Tom shares his best insights on how to navigate the Amazon PPC landscape today. What KPIs to target? How to tailor your advertising using Brand Metrics? How to use the newest Amazon tools available to get a competitive advantage?