Kellogg's: Kellogg's European eCommerce strategy and its transformation into a D2C group

• What does D2C actually stand for?
• What does the implementation of digital sales channels mean for a 100-year-old food company?
• What are the special requirements of the digital shelf and why is it so important to maintain it?
• What are the challenges and how are data-driven optimizations carried out?

Christoph Sterkel, Head of eCommerce Northern & Eastern Europe at KELLOGG, sheds light on the European eCommerce strategy of this over 100-year-old food company from the USA and shows the opportunities that the company sees in the new sales channels.