Lost in Translation: Tips for Keywords and Listing Optimization That Will Translate Into Sales

Chances are that your international sales are lagging because you’re not speaking their language. Neither Amazon nor other machine translators (even if human edited) aren’t keen on ensuring that your keywords are optimized for Amazon’s algorithm. Similarly, interpreters will not ensure that your listings are localized to compel or even relate to your customer. Companies that are (considering) selling, don’t miss this boat to expand and grow your business overseas.
Key Takeaways
•Learn how to research your customer base to determine how to localize your listings and identify critical keywords
•Get hacks for creating and improving international listings
•Compare and contrast well-made international listings
•See examples of results you could get from doing right

Jana Krekic