Conversion Kings have been using EEG technology to observe brainwaves of focus group participants to identify where they are experiencing friction and frustration and see at what point they feel excitement and anticipation. This leads to better research outcomes that isn’t affected through a participant’s inability and inhibition to communicate and express concerns. We use this to optimise both search result listings and online experience.
- Arena 1B
- Date:May 26, 2017
- Time:3:35 pm
- Event:Retail Global Gold Coast 2017
