Sell Emotions, Not Products: How to Win the Pricing War by Building a Brand with Effective Visual Content

Increased competition is driving prices down, advertising on Amazon is becoming more expensive, and your strategy is no longer profitable, now what? The good news, now you know what to fix.

The solution: emotional marketing. Understanding that selling is not just about a one-time purchase, but the whole experience. Think about Coca-Cola, do they sell just soda? Or a comforting, homey family-oriented feeling? That's exactly what you need: creating emotions, but HOW?

Join this workshop presented by Share It Studio to learn the formula for creating highly competitive visuals with a comprehensive workbook you will utilize to develop a content strategy in real time.

Based on data you already own, discover where to focus your content to connect with customers and make your offer visually irresistible. Let’s develop a content strategy from start to finish: Effective Branding, Listing Images, Brand Story, A+ Content, and Listing or Sponsored Ads Commercials.

Primary Learning Objectives:

1. Develop your listing’s visual content strategy from start to finish. The who, why, and how.
2. Gain tools that will help you create effective branded content
3. Learn best practices/do’s and don’ts of creating content for the Amazon platform