Selling on TikTok Shop Too Without Cannibalizing Amazon

November 04, 2026 | 12:50 PM

Description

How do you stop your own Amazon customer from going to TikTok Shop to buy from you for less? TikTok Shop Spain already has more than 21,000 local sellers and, since October 19, allows selling in the rest of the EU. Channel cannibalization is now real, not theoretical.

Event

FBA Show 2026 Madrid

Speaker

José Luis Campos

E-commerce & Digital Business Lead - INABA Foods (Churu)

Carlos Vanaclocha

CEO & Co-Founder - Rocketplace

Cheryl Medina

TikTok Shop & GMV MAX Lead - Rocketplace

Mario Fontán

Online Business Director - COLORBABY

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