Brand protection on Amazon

During my lecture you will learn how Amazon protects the brands and intellectual property rights of its sellers. I will present the tools that can be used to protect your brand; we will also look into the "kitchen" to see how Amazon defends itself against dishonest entities and how its systems and teams work. I will also show interesting cases of challenges related to the protection of intellectual property, as well as present the expenditures and results of fighting fraud and abuse and removing unsafe and non-compliant products from Amazon stores in 2022.