Retail media gamechangers: what can you learn from brands around the world

This keynote is a fast paced, around the world tour to find out how brands in the world are approaching Retail Media. Along the way, Colin will talk about the 'case for creativity' and show how the world of marketing effectiveness and measurement can help you in building out your retail media strategy. Along the way, Colin will be talking about the most interesting case studies he has found, as well as talk about the challenges with Retail Media.