Retail media through a European lens

Retail Media has emerged as a powerful digital advertising tool in recent years, but as with any emerging technology or solution it encounters its fair share of challenges. In this presentation, Marie-Clare will provide an update on the European Retail Media market, shedding light on the existing challenges and opportunities. Additionally, she will dig into the need for standardisation in this space and how the industry can work together to support the future of Retail Media.