Beyond ROAS: How DSP Actually Drives Sponsored Ads Performance

What happens before the click often matters more than what happens after but most measurement frameworks don’t capture it. In this session, Tautvydas Gelumbickas will show how Amazon DSP plays a critical role in shaping demand earlier in the customer journey and why its true impact is often missed when viewed through a last-click, PPC-driven lens.

You will get a clear walkthrough from Tautvydas about how to measure incrementality using cohort analysis, path-to-conversion, time-to-conversion, and DPV-to-purchase relationships — and how these insights connect directly to Sponsored Ads performance. So you can understand what’s really driving demand and make better decisions.