Stream Session D: Why Every Start Up Needs a Cross Functional Marketing Team Driven on Data, Not Bias

In this session, Joshua Neilly, Digital Marketing Director of Namaste Technologies will show you how data driven analysis & testing can be used to overcome bias and ensure control is maintained over growth.

This session will cover:
1, Digital Marketing Vs Traditional
2. Quick Intro to digital marketing elements often misunderstood by traditional marketers.
3. Data Driven Analysis vs Bias Driven
5. How a cross-functional team turns this con to a pro
6. The importance of exploring new growth opportunities and how this method aids.