The Relentless Pursuit of Easy: How Amazon, Google & Facebook are Re-shaping the Customer Experience

The pursuit of providing a seamless experience is certainly nothing new to retailers. But what exactly does this mean in today’s landscape?

Simon Clarkson, ChannelAdvisor’s Managing Director for the APAC region, will discuss how Amazon, Google and Facebook are reshaping the customer experience (and in turn, how consumer expectations are driving the advancements in this space).

In this session, find out what’s coming in e-commerce, how to prepare and when to take action, including:

– The shift in purchase behaviour and the ever-adapting funnel
– How to position your marketing efforts around key trends
– Reaching consumers at the right point in their buying journey
– How to diversify and leverage what’s on offer

Are you ready for what’s next?