The Value of a Proper IP Strategy on Amazon: from Product Launch to Exit

IP plays a huge role throughout the lifecycle of any Amazon business. The right IP can give you a leg up on your competition who are fighting for success in already crowded niches. On the day that you sell your business, IP can be a multiplier of the price you are paid - but only if you have handled it correctly. In this session we are going to explore the right steps for you take in the beginning to:

Establish protection
Avoid IP conflicts with other sellers
Leverage your IP to gain and maintain a market advantage during the growth phase
Set up your IP for a successful and prosperous exit