Turn Seller Performance into a Money Maker: Transform Account Health from Cost Center to Profit Driver

Performance notifications. Suspended ASINs. Unhealthy account metrics. These encounters with Seller Performance are a time-consuming hassle at best, and a terrifying threat to business at worst.

Product quality complaints and policy violations don’t just get sellers into hot water. They bleed the bottom line – resulting in lower profits and losing ASINs. But it doesn’t have to be that way.

This informative session will teach you how to use Seller Central data and Amazon’s performance goals to your advantage, ultimately improving profitability and building repeat buyers. Attendees will:

• Understand the motivations that drive Amazon’s risk management departments, and how those affect seller accounts and enforcement
• Create a detailed Account Health checklist SOP, which can be followed by VAs or other employees and used to uncover product issues before Amazon suspends the ASIN or account
• Develop an “always be fixing your worst ASIN” SOP to prevent product suspensions and improve margins on challenged items
• Pinpoint areas for improvement in the warehouse or at the factory to ensure that Amazon’s shipping and delivery goals are met – without running out of stock or breaking the bank

These strategies will empower you to immediately make small, manageable changes that translate into significant bottom-line impacts, so you can sleep better at night, knowing you're looking after product quality and account health the way Amazon expects.

Primary Learning Objectives:

1. Discern Amazon’s motivations behind enforcement, which helps you make informed decisions about risk and avoid ASIN/account suspensions
2. Think critically about current risks in your account
3. Develop custom SOPs around Account Health and continual ASIN improvement