Under the hood of Amazon’s A9 and Ranking with PPC

In this presentation Danny will present the key fundamentals of A9 from the science literature, whilst tying in some the language we use in the Amazon FBA community. If you want to know how and why the honeymoon period works (Hunger Score), how the A9 team to run tests before rolling out updates and some of the myths around the algorithm.


  • A9 from 10,00 feet
  • Calculating using your ad placement for PPC ranking
  • 5 point system for dialling in for relevance on the right keywords
  • How to get the most out of gift keywords and how to target content