Under the hood: Using advanced measurement tools for Amazon Ads optimization

This session will walk through ways to optimize Amazon Ads performance through our advanced measurement solution, Amazon Marketing Stream. We'll be joined by solution provider Quartile to dive under the hood with a real world advertiser success story, and learn how they drove incremental performance informed by rich insights, and new performance levers such as hourly optimizations.

This session is for agencies, tool providers and advertisers that are looking to get the most out of advanced measurement tools such as Amazon Marketing Stream. Attendees may benefit from having a basic understanding of these tools and the Amazon Ads API.

Key takeaways:

• How to drive incremental performance with richer insights. 
• How to utilize new optimization levers such as hourly performance and retail metrics. 
• Deep dive on real-world use cases.