Unlearn Old Thinking (ROI) & Learn the Fundamentals of Profit Driven Marketing

This session will move you off your current treadmill marketing approach and give you the tools and strategy in creating real profit driven value at your company. Tom pioneered this thinking while at Google, and now preaches in his role at digital marketing firm Wpromote.
Tom will pound home and preach the importance of Profit Driven Marketing to build real growth and value in your company and brand, and will explain the dangers of the current thinking of “ROI ONLY” marketing which will lead your company to profitable but slow death.. He will discuss advanced opportunities with predictive Customer Lifetime Value & the challenges of true cross-channel attribution using this strategy. Toms session will cover the fundamentals of profit driven marketing and share use case examples of well known brands and how adopting these very simple principles, making a shift in your thinking, can grow your ecommerce/retail brands into lasting real success.