Unlocking Value From a Treasure of Information Amazon Shares, With a Sound Data Strategy

Amazon is sharing more data than ever with sellers, agencies, and aggregators. Recent developments include the release of Amazon Marketing Stream, Amazon Marketing Cloud, Seller Partner APIs, and real-time retail Analytics. However, Amazon data remains highly fragmented.

Collecting and corraling all of it and extracting value from it continues to be challenging. Sellers, agencies, and aggregators that do this well are at a significant competitive advantage. In this session, you will learn how to design an effective Amazon data strategy.

Topics include:

• Review of data sources available via Amazon
• Connecting fragmented datasets to maximize value
• Techniques to accelerate the path from data to insights
• Common data pitfalls to avoid and save time and money
• Technology stack recommendations (Reporting tools, warehouses, etc.)
• Recommendations to elevate data and analytics skills on your teams.

Primary Learning Objectives:

1. Understand all the available Amazon data sources (Amazon Marketing Stream, Amazon Marketing Cloud, SP API etc.)
2. Know the common data strategy and execution pitfalls to avoid. Shorten the time to insights from your data.
3. Focus on the right tech/data infrastructure, and the right team skills to improve.