Walk Deftly and Carry a Big Stick: Essential Measures to Preempt and Stop Bad Actors

Even if you’ve done everything you need to do to protect your company from bad actors, the ugly business of losing revenue or getting shutdown still looms. This session will cover essential defense, including a good offense. Learn your options and how to determine which one is right for you and where to turn in the event that your IP is breached.
Key Takeaways
• Match your level of escalation to the degree of infringement to avoid overshooting or undershooting your objective
• Learn the different Amazon programs in place to adjudicate patent, trademark, and copyright disputes
• Hear how lost profits and reasonable royalty rates are estimated and recovered
• Survey the types of IP and which ones are commonly infringed