Why Top Brands Use Amazon Transparency Program and Why You Should Too

Kapil Jangir, Manager, Transparency by Amazon

As brands grow on Amazon, so do the risks that come with it from counterfeit products and unauthorized sellers to loss of customer trust and brand control.

In this short session, Amazon's Transparency team will break down the key threats brands are increasingly facing and explain how the Transparency program helps protect both sellers and customers through product-level authentication and proactive brand protection.

You'll get a quick overview of how the program works, why many globally recognized brands, including leading Estonian brands, have already enrolled, and what benefits sellers can expect from implementing it. So you can better understand how to protect your brand as you scale on Amazon.