Apu Gupta

Apu Gupta is the CEO & Co-founder of Curalate. Curalate is a distributed commerce platform built for discovery. With Curalate, any link online can create a personal commerce experience for consumers without requiring any changes to a brand’s eCommerce infrastructure. This allows marketers to drive commerce from social, email, influencer, and paid media activities in ways that drive higher conversion and greater average order value. Curalate is in use by hundreds of the world’s most loved brands and touches hundreds of millions of consumers monthly.

Prior to Curalate, Apu built the second largest drugstore chain in India as the COO & CMO of MedPlus Health Services. Apu was also an early member of WebEx Communications serving in sales and marketing roles from WebEx’s Series A financing through their IPO. Apu has an undergraduate degree from the University of Texas at Austin and a MBA from the Wharton School of Business.

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