Christian Rich

Christian Rich works at Azoma, an AI Search Optimization platform that helps brands measure and optimize their visibility across AI shopping assistants like Amazon's Alexa for Shopping, Walmart's Sparky, ChatGPT, and Gemini. He joined as Azoma's first US commercial hire and built the North America go-to-market strategy from the ground up, managing enterprise deals with Fortune 500 brands on multi-brand pilots and global expansion agreements. His work represents the newest chapter in over a decade of full-cycle sales across e-commerce technology, retail media, and organizational consulting.

Before Azoma, Christian spent nearly 3 years at Pacvue, where he helped leading consumer brands and agencies run advanced retail media and e-commerce workflows on Amazon, Walmart, Instacart, Chewy, and DoorDash. Many of his clients managed 8-figure annual media budgets against 9-figure retailer revenue. In 2025, he earned President's Club with 105% quota attainment, $3.2M+ in bookings, and 37 new logos, including six-figure agreements with multiple Fortune 500 brands. He also built a Custom GPT sales framework adopted company-wide and led the team's TikTok Shop sales beta as the platform expanded into social commerce.

Christian spent 4 years in organizational consulting at ADDO, where he led a team that created a leadership training initiative used in over 200 Chick-fil-A restaurants. His background in organizational health shapes his approach to sales, with a focus on understanding the larger impact of the problems he helps solve.