Craig Barnell

Craig is the Co-Founder and COO of the Digitally Native Lifestyle Brand – Fishers Finery .

Craig is a dynamic and highly motivated professional with 20+ years’ experience in ecommerce. Over the past 11 years Craig launched and grew 2 Digitally Native Brands - both becoming High Volume Sellers on Amazon. He conceptualized, scoped and managed the development of all facets of Fishers Finery ecommerce business. His vision drove development and implementation, both strategically and operationally, of Fishers Finery. Craig’s approach to marketing — influencing consumer behavior through a detailed understanding of a consumer’s cognitive response to digital touchpoints, branding, marketing, designs, colors, packaging etc. — has driven Fishers Finery growth on Amazon and its website. Applying these proven principles of combining marketing mix modeling and multi-touch attribution, Craig has guided the success of Fishers Finery over the last 7 years. Some of his high level of achievements are in: D2C and B2B sales, Digital Marketing, Strategy Development, Insights & Reporting, Product Development, and Predictive Analytics. Craig is an accomplished leader with a consistent dedication to self-improvement, collaborative management and mentoring others. 

Specialties: Proven success influencing and collaborating within a team in fast-paced, deadline-driven environments. Results driven performer who can effectively manage multiple priorities and tasks. Problem solver with a successful history of using a proactive, process-driven approach to managing risks and profitable growth.