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Ethan Giffin
CEO - Groove
Biography
In 2007, Ethan Giffin left the comfort of directing eCommerce for the nation’s largest privately held staffing company to start Baltimore-based Groove.
Today, Groove has grown to be one of the nation’s premier digital agencies, specializing in eCommerce, web design, inbound marketing, and branding for small to mid-sized businesses.
Ethan’s goal when he brought Groove to life was to build a unique, full-service agency that focused on driving real business results. He has since forged partnerships with some of the world’s leading software programs like Magento, HubSpot, Bigcommerec, Shopify, and Salesforce.com. Groove is the only award-winning Magento gold partner in the tri-state area and the only HubSpot Platinum Partner in Baltimore (one of 16 globally!).
Over the years, Groove has helped several hundred companies grow their online presences – from Presidential candidate, Mitt Romney, to Lax World to Gotugo. The growing agency has been recognized nationally on the 2013 and 2014 Inc. Magazine “Inc. 5000” list, as an Agency Post “Agency 100,” and as one of the “Best Young Companies to Work for” by turnstone. Baltimore SmartCEO Magazine named Groove a “Future 50” company – three times, and the Baltimore Business Journal honored Ethan as a “40 Under 40” in Baltimore. In 2014, Groove won the Baltimore Business Journal’s “Best Places to Work” in Baltimore and “Digital Marketing Firm of the Year” during the 2014 Baltimore Innovation Awards. Ethan was also recognized as an EY Entrepreneur Of The Year 2014 Maryland Finalist. Most recently, the Chesapeake Regional Tech Council named Groove the 2015 “Best Place to Work” in the Chesapeake region.
An entrepreneur at heart, Ethan was managing profitable yard sales at 10-years-old and started a very successful DJ & karaoke service at the age of 16.
Prior to founding Groove, The Allegis Group benefited from Ethan’s entrepreneurial spirit and he is credited for pushing the business down the digital path. Recognizing the web’s potential to revolutionize recruitment, Ethan oversaw the creation of Thingamajob.com, an online database of continually updated job openings that grew to serve more than 5 million members. As Thingamajob.com became the cornerstone of Allegis Group’s online strategy, Ethan was promoted to Director of eCommerce in 2005.
When Ethan isn’t obsessing over SEO, conversion rates and eCommerce architecture, he can be found speaking as an industry authority nationwide. In his free time he enjoys, cooking, traveling, DJing, and the pursuit of rare pocket squares.
Today, Groove has grown to be one of the nation’s premier digital agencies, specializing in eCommerce, web design, inbound marketing, and branding for small to mid-sized businesses.
Ethan’s goal when he brought Groove to life was to build a unique, full-service agency that focused on driving real business results. He has since forged partnerships with some of the world’s leading software programs like Magento, HubSpot, Bigcommerec, Shopify, and Salesforce.com. Groove is the only award-winning Magento gold partner in the tri-state area and the only HubSpot Platinum Partner in Baltimore (one of 16 globally!).
Over the years, Groove has helped several hundred companies grow their online presences – from Presidential candidate, Mitt Romney, to Lax World to Gotugo. The growing agency has been recognized nationally on the 2013 and 2014 Inc. Magazine “Inc. 5000” list, as an Agency Post “Agency 100,” and as one of the “Best Young Companies to Work for” by turnstone. Baltimore SmartCEO Magazine named Groove a “Future 50” company – three times, and the Baltimore Business Journal honored Ethan as a “40 Under 40” in Baltimore. In 2014, Groove won the Baltimore Business Journal’s “Best Places to Work” in Baltimore and “Digital Marketing Firm of the Year” during the 2014 Baltimore Innovation Awards. Ethan was also recognized as an EY Entrepreneur Of The Year 2014 Maryland Finalist. Most recently, the Chesapeake Regional Tech Council named Groove the 2015 “Best Place to Work” in the Chesapeake region.
An entrepreneur at heart, Ethan was managing profitable yard sales at 10-years-old and started a very successful DJ & karaoke service at the age of 16.
Prior to founding Groove, The Allegis Group benefited from Ethan’s entrepreneurial spirit and he is credited for pushing the business down the digital path. Recognizing the web’s potential to revolutionize recruitment, Ethan oversaw the creation of Thingamajob.com, an online database of continually updated job openings that grew to serve more than 5 million members. As Thingamajob.com became the cornerstone of Allegis Group’s online strategy, Ethan was promoted to Director of eCommerce in 2005.
When Ethan isn’t obsessing over SEO, conversion rates and eCommerce architecture, he can be found speaking as an industry authority nationwide. In his free time he enjoys, cooking, traveling, DJing, and the pursuit of rare pocket squares.
Website
http://www.gotgroove.com/Sessions
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