Jeff Cato

Executive leader with over 30 years of e-commerce, marketing and sales experience. I enjoy building, inspiring and developing teams that brings alignment around key strategies and leads to successful outcomes. I have lead teams during both high revenue growth and even revenue decline seasons. I am a firm believer in being a real and transparent leader no matter the season of business. I enjoy seeing people grow in their roles that instills confidence and excitement for the future. I enjoy building partnerships to further a company's strategic initiatives because they are crucial to winning in business. Culture is so important in business and I enjoy helping build and shape it as a leader. It is also important to involve the members of your team in that process because it can't always be driven from the top down. I have learned from a lot of great and bad leaders in my career that has shaped me into the leader I am today. I believe in always being teachable in life because business is always evolving and you must be willing to grow with where it is going. Overall, I possess a calm and winning demeanor no matter the circumstances because I am confident we can win when you have the right team and leadership.