Joe Sinkwitz

Joe Sinkwitz is an executive, author, father, and husband, living in perpetually sunny Scottsdale, AZ. Holding dual bachelors of science degrees in Management Information Systems and Operations Management from the University of Arizona and a MBA from W.P. Carey School of Business at Arizona State University, he takes an analytical approach to the softer side of the persuasive sciences and matches it with the technological flair that comes with his 20+ year involvement in digital marketing.

Focusing primarily in competitive search marketing (Principal of Digital Heretix), content marketing (Advisor/Board member and former CRO of CopyPress), and influencer marketing (CEO of Intellifluence) over the course of his career and having worked with tens of thousands of clients, websites, and internal projects, he brings that background and distills it publicly for the first time in The Ultimate Guide to Using Influencer Marketing.

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