Johan Hallenby

On a mission to help and inspire all entrepreneurs with everything they need to do to prepare themselves for an exit and understand the Aggregator space better, Johan is determined to contribute value to the Amazon seller community. He started his journey as FBA seller and successfully launched a brand in 2020; he then founded The first Swedish Amazon Aggregator, Go North, in late 2021.

Go North started as a team of Scandinavian e-commerce entrepreneurs and is now a growing organisation from around the world, acquiring and scaling brands on Amazon and beyond. With a portfolio of already +18 acquired brands and Johans’ +15 years of entrepreneurial/investor experience, the team strives to be “kings of operations,” a friendlier aggregator with the purpose of making data-driven decisions and sustainable consumption possible. Go North isn’t just about acquiring brands. It’s about providing resources to entrepreneurs. By selling their brand to Go North, they get the funding to do what’s next. To go further, to go faster.