With over 20 years of commercial experience, John is an expert in building and bringing both branded and private label consumer products to market. As CEO of a technology-based consumer goods business, he launched new business units, grew turnover by over £100M and transformed operational capabilities whilst supplying the UK market with over a third of it’s annual OEM and private label consumer electronics and appliance products.
Prior to this role he developed and delivered the UK sales and marketing commercial strategy for a global Japanese brand. Over the years John has built an extensive network and knowledge of sourcing, marketing, supply chain and has a deep understanding of dealing with retailers, etailers, wholesalers, distributors and consumers directly. John has worked mentoring and advising startups, entrepreneurs and SME Directors and today are focused on helping manufacturers and brand owners develop and manage their go-2-market strategies, drive sales revenues and build engaged audiences.
In the last 12months, John has commenced his own Amazon private label journey and is currently developing his own brand which is selling across Europe and US markets.
- Company:Aviro launch
- Short Bio:CEO