Keith Armstrong

Keith Armstrong is CEO and Co-owner of EnZone PrepWorks, a global prep center services company specializing in Amazon FBA partnerships and tailored 3PL solutions for e-commerce brands. He brings extensive experience in e-commerce, global brand expansion, and operations management across multiple industries.

Armstrong has co-owned several established e-commerce brands and launched his own branded products in the Arts and Crafts, Home Goods, and Automotive niches across Amazon US, AUS, UK, and EU marketplaces. He has co-owned and successfully exited 3 specialty electrical distribution and service companies. Previously, he served as General Manager for the largest independent electrical testing firm on the gulf coast, leading the integration team and serving as Regional Operations Manager when the company was sold to Schneider Electric.

Armstrong focuses on understanding partners' brands and their market positioning to maximize eCommerce and retail performance both in the US and abroad. His background in operations management of large electrical projects and overseas expansion of US-based service teams informs his current work managing large online marketplaces and expanding local brands into overseas markets.