Lee Lim

Lee Lim is Co-CEO of GIVE A SH!T, a sustainable pet-care brand selling on Amazon and Shopify. His background spans the Amazon aggregator space and technology strategy consulting at IBM and NEC.

Lee will show how he runs an always-on AI operations layer across the business, from an executive assistant that manages tasks and briefings to AI controls that check payroll, GST, customs entries, and Amazon listings. His approach: AI does the reasoning, scripts do the execution.